If you are thinking of hiring a team of professionals to set up and manage and your Google AdWords account, you are probably looking for some pretty quick results, and why not? This fantastic advertising approach has already proven to garner some rapid returns by way of meaningful traffic coming to your blog or website. Many of us have tried running our own AdWords campaign with differing results. The problem arises when we try to set up our variables and hit a brick wall with regards to the sheer amount of choice that is on offer. So why not ask some real experts to run things for us instead? Here are 4 questions for those of you who would like to pass your PPC campaign over to a team of professionals in the near future.
Are You Google Certified?
This should be your first question and the answer from any serious firms should always be in the affirmative. You need to use Google, forget about Bing/Yahoo, so get a company who are working with Google before you start thinking of parting with your hard earned coin. And even if the company are registered with Google, ensure that the individual who is working on your account is also Google certified. These guys will know all of the tricks that work in your favour and they will also understand the latest changes that may affect your next campaign in a positive way.
Free Assessment?
Try to find a company who will look at your existing campaign and will do this without charging you for the pleasure. If they want some commitment from you even before you have signed anything, it is probably not going to be a company that you want to register with. Any professionals should be able to spot where you are going wrong very quickly indeed. And if you don’t have a campaign in place, you could also ask them to look at your website and see what, if any, revisions need to be made. Be wary of any promises and never allow them to rush you into signing any forms or declarations.
Account Ownership
For clarity and ongoing involvement, the AdWords account should be yours, not theirs. So insist on this from the outset and you’ll be okay. Without the ownership of the account, you will probably not have clarity of the inner workings and if you part ways, you may lose any insight that should have come your way with regards to the running details. You can still designate a third party the right to manage your account, and Google will be happy to let this happen. Just ensure that you have the log in details and password to hand should anything change further down the line.
Setup or Management?
If you are a miami moving company and you wish for the PPC management team to run your campaign, tell them from the outset. Otherwise you may be paying just for a setup and the management of the account will fall back into your own lap. Ensure the team are checking your account performance on a regular basis and don’t feel as if you have to check up on them all of the time.
Ready To Start?
Follow these simple 4 rules and you’ll soon be looking forward to some valued traffic on your website or blog!
Author Bio: Warren Brown is a freelance blogger and an ace creative write with many years of experience writing for top blogs. Warren has written on a myriad of topics and has written several posts for us. For more info on ads for ORM read: https://austarnet.com.au/the-best-online-reputation-management-companies-in-australia/