Protect Your Online Reputation and Secure Your Targeted Traffic

Be cautious and start to protect your online reputation now.  You can secure your targeted website traffic by protecting your online reputation.  The …. word of mouth, still reigns in any online venture.  A poor comment can erase a positive image and this could ruin your chances for more targeted website traffic.

It is time to take an active approach to getting your website out there the way you want the targeted traffic to see you.  Make a good name for yourself online.
You may decide you need an online reputation management service.  However, you can be proactive yourself.

Create custom RSS feeds based on keyword searches.

Sign up for Google and Yahoo email alerts using desired keywords.

Research backgrounds of bloggers, owners of forums and website editors.  Use their domain name in a search tool.

For social network monitoring use blog, twitter and link monitoring.

Consistent and coordinated online reputation management enhances overall positive presence in the web world. Websites can easily reach the top spots in various rankings of search engines.  Search engine strategies include SEO (search engine optimization) and online content management.  Results need to be monitored.

Don’t underestimate the consumer generated media, known as CGM.  Take action to investigate facts internally before taking action.  Always be honest.  If there is an issue of contention, explain what you have done to rectify the issue.  Personally offer to resolve any complaints.  Don’t try and reinvent yourself – to support your position.

These online reputation management tools will help you to define keywords you wish to track and then watches for any mention of your name. It’s important to defend and monitor your online reputation. You will have to be creative, diverse and have the ability to step outside of the box.  The public evaluates and remembers info they see in search engines. With so many tools available, you will need to do some research to determine what fulfills your needs.

Making a good name for yourself online must be a priority.  A positive online reputation has the potential to build confidence and increase targeted traffic to your website.

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