Reputation Media – Reputation Management Basics
Organisations realize that to succeed in today’s competitive market it’s necessary to sustain and maintain a good reputation both online and offline.
A good reputation builds confidence and grows sales ; which ultimately leads to better money and higher profits. A good reputation is also a good entry barrier to most rivals. In today’s Internet era erroneous & malignant gossip, rumors, bigoted views and other bad news can spread fast- globally! Negative stories can easily compound issues and if not tackled in a timely manner, the damage can be irrevocable.
Thanks to the increasing popularity of buyer generated media sites ( blogs, forum, message boards ) general public can quickly receive the most recent news and express their perspectives which could make or break a brand. For example, web shopping sites have benefited by publishing real purchaser feedback and product ratings to lift sales and build trust. Similarly, staff, and brand evangelists can easily leverage their private expertise to enrich online reputation management by beginning helpful debate threads and enrolling support of the net community to any new product/service launch They can then use the same media to determine buyer feedback to effect changes as desired by the overwhelming majority of users. Online reputation management can also effectively used to correct any brand damage due to some unforeseen events.
Online reputation management uses integrated promoting approach leveraging branding, PR and effective search engine promoting. The target of web based Reputation Management is to build goodwill while guaranteeing higher rankings & indexing in top search engines for all high concern web assets like corporate sites and product/service blogs / microsites / destination pages.
Forums, Blogs, Opinion Sites, discussion boards
Social Network Sites
Consumer Complaint Sites
Counter-intelligence
Counterfeit Products
Crisis Management Developments
that leads to top spots in search engine rankings for brand ( s ). Successful online reputation management wants persistence as it is you may not succeed initially and you could need to try, and try again! Reputation management requires non-stop monitoring and taking well planned and coordinated action with a dogged determination to succeed.
As an element of continuing online reputation management, the search engine plan calls for regular monitoring of :
Organic positions
pay per click tracking of your branded terms
images of top 10 search engine results
stories of your brand/activities
stories about competitors’ brands
Consumer generated media activity ( blog/forum/social networking site posts )
Successful online reputation management technique also needs immediate or fast reply to capitalise on emerging issues and prospects. * Do take the high ground
* Be truthful!
* Offer to solve beefs using a senior-level staff member and if necessary continue dialogue offline too
* Rally clients, pros, opinion leaders, friends, peers and utilise all your allies/partners
* Never create new’personas’ to support your position in web posts as you may be easily caught and create undue embarrassment for yourself/corporate.
Reputation Media
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