If you have a business blog that leads to your main website or merely use the blog to promote your own services and products, have you ever wondered about guest posting? This article explains about how this method of networking is one of the most important ways to improve the visibility of your own brand and blogging profile. It’s not contrary to Google standards and neither is it a fake SEO strategy. We’ll explain how you should go about this activity and exactly why you should probably be doing it as soon as you read this article.
What is Guest Posting?
Essentially, guest posting is when you write an article and have it published one another blog or website belonging to someone else. The article needs to be unique and fairly engaging and should share a common theme with the blog where it is being published. Many bloggers are fond of this activity because their own blog will be connected to your website and the more variety on the blog, the more interesting it becomes. You should choose a blog that is both popular and relevant to your won service or product and now we’ll talk about the benefits of this whole activity.
Relationship Building
Any blogger worth their salt needs great content on their site, and not all of these guys have the time to keep pumping out quality articles. So you are providing them with an instant content solution for absolutely free. And as you start to produce guest posts, your own network will also start to build up nicely. You will not only meet the blogmasters in question, but you’ll also be making a name for yourself at the same time. If your postings are good enough, they’ll be shared onto various blogs and social networking platforms. This all adds up to a lot of inbound links coming your way, and without losing any credibility with Google.
Search Engines
Before you agree to submit your quality article, ensure that the blog master allows you to include a backlink within the script. This is common courtesy and as long as your own site has a common link to the guest blog, there should be absolutely no problem. These backlinks will increase the ranking of your own blog and it will start climbing the ranks on Google rather nicely.
New Communities
Provided that your content is enjoyable and engaging, you will see your articles being shared by lots of new people. If you are in the business of promoting self storage facilities and you start sharing your posts with likeminded folk, you will soon be joining very useful communities as a result.Add some value to each discussion and you will begin to convert these readers into followers and eventually some of them may even become customers. But avoid the direct sales route because you will only succeed in boring the pants of these individuals.
Patience is a Virtue
So try to play the long game and make some regular contributions to relevant quality sites and you’ll start to reap some sweet benefits before you know it!
Learn more about online reputation management.