Online Reputation Management – Is Your Brands Heart Beating
Online Reputation Management is not some term used by marketers and opportunists. It not some fancy word used to make ones presentations appealing. Today, Online reputation management holds the position of a brands heart, stop the heart from beating and the body shall surely falter. Yes, it is THAT important.
And the reason for this is very simple, without having to give any numbers we’ll tell you only one things which will sweep the living daylights, everyone is online, right now, at this very instant. Can you be sure of what they’re saying about you?
To start off, you need to know your own perceptions about your brand, i.e. how you want it to be perceived. You need to identity your brands identity, brand personality, value proposition of your brand. Without all this, your brand is nude.
After that you need to understand your goals, are you seeking that desired level of awareness, are you seeking credibility, are you simply wanting to gain market leadership or are you just there for networking purposes?
Just like those sci-fi movies where the killer leaves that invisible fingerprint, your internet trails also leave what today is popularly known as ‘digital footprint’.
Your digital footprint is not just limited to your trail, along with that it carries all that follows behind you, comments, posts, feedback and all the information about your brand.
So imagine, how would/can you possibly know if your digital footprint is tainted? How can you possibly correct it?
The answer to this is very simple, Online Reputation Management . Now do you know why it is so very important?