Online Reputation Management
Your Internet reputation is a conclusion based on the information found about you on internet. It is rather simple that people consistently search the Internet for selective information about one another for various reasons. Some draw a conclusion based on the information that they find on the net and leave it as it is. Some manipulate that information to lead to opinions. Without an online reputation management system you are vulnerable to any defamation or Cyber Crimes. Over half of American adults use search engines to obtain information about one another. Three quarters of executive recruiters use search engines to enquire about their potential applicants.
Everybody has an internet reputation, whether they realize it or not. You can’t afford to leave your Internet reputation unattended or unsecured. You never know what is going on behind you. No person on earth is without an enemy. Revenge and jealousy can lead anyone to any extent. To defend your Internet Reputation you need an efficient tool to detect and destroy the information which is harmful or defamatory. There never used to be any kind of online reputation management systems. Since the time that cyber crime increased and online reputation management became a specialized area to work on by the ORM internet experts. New technologies were developed to manage the internet reputation and fight the growing cyber crimes.
Go ahead and add reputation management to the list of key factors to note when planning your online marketing strategy. Many internet marketers, at one point focused on many different marketing techniques, but often overlooked reputation management when planning an online marketing strategy. This segment of online reputation management can go a long way, even for SEO purposes. You may wonder why you would need to apply reputation management to your online marketing strategy. How does it correlate to your SEO? All of these are questions are very relevant to ask. You should understand the concept and essentials behind online reputation management. Reputation Management is exactly what it sounds like, managing your reputation. It is imperative that consumers, business partners, employees, and basically the world, view your company as a great company. You can spend years building a great reputation and lose it in a day because the lack of reputation management. The internet is a powerful free tool that adds an avenue to managing your reputation.
It is easy for a company to overlook the importance of managing their reputation online, but it could result in company catastrophe. It is vital that online reputation management is added to a company’s marketing strategy because perception of a company, good or bad can make a world of difference, especially through the eyes of the consumer. Making your presence known online is half the battle, the other half is building and then managing your reputation. It takes valuable time to build your reputation online, but consider it an invaluable investment. There are various websites that help manage your online reputation such as, iKarma, claimID, Naymz, and Ziggs.
Page Layout Best Practices Make sure you have researched your target audience and make the layout appealing to your target audience Pay attention to little details like making the site header/logo consistent Make sure your navigation area is the same for all pages Include a very informative page title that includes the company name, organization name, and site name Supply a page footer area that details copyright, last update, contact e-mail address Ensure your page displays without horizontal scrolling at 800×600 and higher resolutions Try to use an equal balance of text, graphics and white space on every page Use black fonts on white backgrounds to ensure good contrast between text and background It is very important that your home page is full of compelling, interesting information above the fold (before scrolling down) at 1024×768 People leave if they do not get what they want immediately so make sure your home page downloads within 10 seconds on a slow speed connection
Learn more about online reputation management.