Online Reputation Management and Removing Ripoff Reports
Today’s primary reputation management problems come from Google, Yahoo, and Bing’s first page results. Harmful feedback encountered through the use of those search engines can hurt your reputable name quickly. Never has it been so relatively easy and swift to have your good reputation spoiled in front of millions.
It actually can take only 30 minutes to submit a damaging post on sites such as rippoffreports.com. These postings many times rank on the first page on search engines and can continue to be there for the rest of the world to look at.
A number of of these types of public grievance internet websites usually do not remove a unfavorable post, even if an individual can show that:
The posted material is wrong
The dilemma is fixed
The unfavorable has been placed by a disgruntled worker or rival
Negative entries such as these can linger on the first web page on Google for years into the future and may have a unfortunate outcome on your work and your organization. Thus, managing your online character – proactively and in hindsight – is integral for your and your organization.
So what are the approaches you can take to cope with detrimental results that show up on search engines?
Before we delve in to just what you can do, lets’ discuss a bit about those things not do to:
A lot of firms and people reply to unfavorable item listings by writing their own rebuttals. This method is not beneficial. Your rebuttal probably will only entice other consumers to react and add in their own views to the harmful opinion. As a result of this recurring action, the detrimental listing’s search engine ranking will likely be better. In addition, this continuous action could make itsignificantly more complex to out-rank and push the rating down from the first search results on Google when you ultimately choose to employ a Search Engine Reputation Management campaign (SERM).
If you need to shield yourself from these types of problems it is wise to take part in in an online reputation management strategy that is comprised of a two-step strategy:
Step One: Build up Favourable Postings
Google’s search engine ranking results feature in the region of 10 listings on the very first web page. In a lot of instances, businesses and individuals will have one or two results concerning them on that first page. What that implies is that you are entirely open and at risk to have your reputation destroyed – around the world – should anyone decide to take-out their annoyance with reference to you via the internet!
The solution to this particular situation is to build search engine optimized micro sites, company profiles, content articles, and press releases that feature positive content on the subject of you or your enterprise. Those results are engineered to take up the top websites and position alongside your main website when an individual googles your identity. In simple terms this process will drive down bad listings out of the top internet pages on Google and give you control over your online reputation management.
What listings should be created as part of an online reputation management campaign?
Micro Sites
One of the recommended ways to get a first page listing when someone googles your name is to generate website names with your name in the URL. Example:
yourname.com
your-name.com
youname-online.com
At a minimum, create website content for your home page, about us page, and contact us page. It’s essential to optimize the pages for search engines using your name in the page title, H1 Tag, and website content. Don’t use the exact content on many different pages or multiple sites. Each article you develop really needs to be distinct, since redundant material will not rank on search engines.
A note about content development:
Don’t try to scrimp by using the same written content twice. The content pieces will not rank and you will squander your time.
Business Profile, Hosted Blogs, Content Sharing Sites, Social Networking Profiles
There are hundreds of online business profile websites that make it easy for you to list yourself or your business at no cost. Nevertheless, its’ vital to center your labors on websites that have a real chance of ranking on the first page on Google, Yahoo and Bing. Here is a short list of some of the most critical URLs that will have a real chance of rating on those common search engines:
Business Profiles:
linkedin.com
merchantcircle.com
businesscard2.com
Hosted Blogs:
wordpress.com
blogger.com
Content Sharing Sites
slideshare.net
hubpages.com
Social Networking Profiles
Twitter.com
Facebook.com
Important: In the course of the registration process, use your-name as the username if you can. In many instances this will result in a URL that contains your name which will assist you in getting search rankings for this listing. Example:
yourname.businesscard2.com
Merchantcircle.com/business/yourname
yourname.wordpress.com
Press Releases
Issuing press releases with organizations such as Marketwire.com can get you a first page ranking within just 24 hours. Make absolutely sure you include your name in the title of the press release as well as in the body copy.
Step Two: Promote Positive Listings
After the early development period it will take somewhere between 6-12 weeks before you can anticipate to see the initial beneficial listings appear on the first page. In most situations this technique alone is not sufficient to over-rank the damaging listing and knock it off the first page, especially if the adverse listing is found very high on the first page on Google.
What is necessary in these circumstances is a link building campaign featuring the recently created listings. This attempt will over rank and drive down the negative listing. Over time, this produces a virtual wall of security amongst your sites and harmful listings that are being posted online.
Restoration Time
The time it takes to remove a negative listing from the first page on search results can differ greatly and will depend on on the subsequent reasons:
How great the negative listings ranks
The number of negative listings present themselves
Fame of the brand/name
Popularity and importance of the negative URL’s
The amount of commenting on the negative write-up
Movement on the domain that hosts the negative content