26 Feb 2016 5 Reasons to Downsize your Marketing Agency Business
For companies who are looking to advertise their business in the market, they may think their best option is to go with a major advertising or marketing agency. Many small business or brand representatives have the false belief that due to the sheer size of these companies, they can do a better job in pushing the exposure of a product or service through online or traditional methods. However, that is not always the case. In fact, you may find it better for your business to choose a smaller marketing agency, downsizing from the larger agency that you may currently have.
Benefit #1 Saving Money
Larger marketing agencies often charge hefty prices for their services. However, smaller marketing agencies often have more affordable prices that are given based on the needs of the company and the advertising that is requested. This may mean that you can save money when using smaller agencies who only charge you for what your marketing needs are.
Benefit #2 A Closer Working Relationship
A common complaint of businesses who work with larger marketing companies is that they never truly know who is working on their campaign. In fact, there may be hundreds of people who have a hand in the campaign. It makes the entire process feel impersonal. For those who want to know who is working on their advertisement, and want to work hand in hand with these marketing executives, then a smaller marketing agency is the way to go. With a professional marketing agency in Adelaide, like Marketing Catalyst, who caters to small and medium businesses, you will meet all those who are working on your campaign and feel free to lend your ideas to the final product.
Benefit #3 Ads are Often Created Faster
One of the biggest benefits that companies find with a smaller marketing agency is that these advertisements are often created faster. Why is this:
- With a smaller agency that is less people who this has to be approved by
- People are working together on the project, making it move faster
- You have been heard, thus the advertisement will be approved sooner by you since it utilises what you want rather than what big companies think is best
Benefit #4 Communication is Always There
A top complaint of bigger marketing agencies is the difficulties companies find in getting in touch with someone. These companies have so many projects going on at once that many people hear nothing but email silence and voicemails when they call. With a smaller company, you can rest assure that they will communicate with you and answer your calls when you phone.
Benefit #5 The Transparency
What you see is what you get when it comes to smaller marketing agencies. These companies are working as one team, on the project at hand. They are going to be completely transparent in how they work, proud of the work that they do and ready to listen to what you need. This level of transparency in a company is impossible to find when dealing with those larger companies who value money over quality.