If you are struggling to improve the amount of business leads that are coming your way, why not try another angle to make things better? You may have thought that blogging was merely a way to let off steam online, but there is another excellent reason for these micro diaries. When used correctly, blogging is an excellent way to attract traffic to your website, and it is usually absolutely free. This article will explain exactly how to start using these platforms and what you need to do to get that lovely traffic pointing your way.
Create The Blog
Creating for first blog couldn’t be easier, and you can use one of Google’s easy start up blogging platforms or perhaps create your own domain name and host it with one of the myriad of service providers out there. If you want to make a decent impression, the latter option is probably your best option.
Start Posting
Before you launch the blog, ensure that you have a decent amount of articles that are not only engaging but also relevant to your business. Add some cheeky slides and ask a friend to see what they think of the overall look.
Keywords Matter
Your posts need to also include the all-important keywords that will bring people to your blog in the first place. Use Google analytics to determine the best phrases and keywords that will work in your favour. This should be fairly easy to work out, but the analytical tool can always bring in some fresh ideas that may just tip the scales in your favour.
Publish Consistently
Far too many bloggers become a little complacent and kind of burn out after the first few weeks. In order to maintain any interest, you should update your blog at least once per week. This isn’t hard to do and will increase the number of indexed pages on your blog site. Each time that you add quality to the diary, you’ll be creating another entry point to your site from search engines.
Engage Your Readers
One of the best ways to ensure that your blog has plenty of return visitors is to encourage them to write on your site. You can do this by not only starting conversations but also by asking general questions on a regular basis. Social media is all about engaging and nobody likes to be ignored. Ask for recommendations and create a special page for other bloggers to contribute. They get a valuable backlink and this symbiotic relationship is bound to last.
Network and Sharing
Once your blog is starting to look like the business, you can start networking with similar sites. You will be able to create even more interest and the backlinks will start to spread rather nicely. You might even form a new group that offers advice to a wider audience than before.
Link To Your Original Site
Just remember to add links to your business site and write as many quality guest posts on other blogs as you can. This will take a few months to build up momentum but you will soon be looking back on a successful campaign with an excellent future ahead of you.