If you are thinking of starting up a fresh PPC campaign for your business but need some guidance with regards to the best choice of management company, you’ve come to the right place. It’s not a cheap activity but can bring valuable traffic your way in a very short time if you go about the campaign effectively. As well as being somewhat time consuming, PPC campaigns are pretty tricky to set up if you don’t have the experience required. So choosing the best team to come onboard is a choice that needs some serious consideration. This article will look at the questions that you should be asking these guys, and the answers that you want to hear.
Experience Matters
Okay, you are going to be spending some serious money on your AdWords campaign, in order to do this wisely, you should be asking equally serious questions. If you wanted to learn how to drive, you would need to know about how experienced your instructor was, right? So treat your PPC management team selection just the same and ask about their backgrounds in the PPC arena. They should have sufficient knowledge of the way that AdWords works, but they’ll also need some knowledge and experience of managing the accounts of similar companies to your own. This will allow them to research the competition and choose the best keywords for your campaign.
Research Matters
Managing your AdWords account is far from easy, and setting the whole campaign up is another matter altogether. Speak to the prospective management teams and ask them about the stages of research that they are prepared to get involved in before the whole show goes on the road. They should be able to match the following 4 criteria and if they can’t, look elsewhere:
- Keyword Research – This is not just a matter of picking some relevant words and putting your advert out there, a lot of thought has to go into this process. A good PPC campaign management team will look at all 4 keyword match types and if they are not sure about this level of detail, they are not the ones for you.
- Competition – They should also be looking at who your rivals happen to be and how much the typical cost per click is going to cost you. If they can find ways of reducing this outlay whilst still finding you valuable traffic, they may well be worth their weight on PPC gold.
- Website Review – These guys should be able to review your website with Google quality in mind and will be looking to fix any bugs. And the target pages should be thought out carefully to give good value to both you and your traffic. Google will soon spot any low quality issues and your campaign may well be suspended before it even starts.
- Ad Copy – If you are promoting park and fly seattle services, your advert needs to be accurate enough to relay this to the potential customers. By missing this point, your adverts will be wasting bandwidth and your money as well. Your PPC company should be splitting the adverts into different target groups in order to get the best ROI possible.
Ready To Choose?
Hopefully you can soon spring these questions onto your PPC prospects and pretty soon a clear winner will emerge!
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