12 Dec 2013 Getting to the Core of Your Digital Marketing Needs Businesses Online
On October 10th of this year, an initiative created by BIMA (British Interactive Media Association) and supported by over 100 leading digital agencies was rolled out to schools all over Cornwall in the hopes of introducing pupils to the possibility of beginning a career in the digital industries. But why digital industries?
With TUI Travel crediting its rising profit to its investment in its digital marketing strategy, it is clear that it is now more important than ever for businesses to make sure that their digital marketing strategy is up to date and that time and effort are invested in this area of the business to help improve brand recognition, customer base, and ultimately profit. But why has digital marketing become such an important part of any business’ inner workings? Well, there is a simple answer to that, and it begins with these three very important benefits of digital marketing:
Cost-Effective Strategy
Setting up a digital marketing strategy may sound incredibly expensive, which is probably why you may have avoided doing so in the past, especially if you only own a small business in Cornwall. But in this day and age, how many people turn to the Yellow Pages to find a business or only see adverts from companies selling their products and services on TV and in magazines?
The digital world is evolving and becoming more diverse and eclectic every second. You can find out what your favourite celebrity had for breakfast and what is happening on the other side of the world, in real time. This kind of ability to reach so many people is incredibly useful and exciting. So yes, setting up a digital marketing strategy may be a bit pricier than placing an ad in your local paper, but when you are able to reach millions of people all over the country and the world, then this cost seems minuscule. So, even if you are a local Cornish artist, you can dream big with the help of digital marketing.
Easy-to-Analyse Data
So you’ve accepted that digital marketing is the new black, you’ve revamped your logo and company objectives, and you’ve had your new website designed by a well-known company that specialises in web design in Cornwall, but how do you know it has worked? You’ve had a increase in your profits, but could that just be a coincidence? Well, there is an easy way to find out: data analysis. This is the single most important tool for learning whether or not your marketing strategy is working – and how well. You are able to see in real time the traffic that is coming to your website, how it got there, how long it stayed, and if it purchased a product or service, and all of this is done with Google Analytics and other such wonders. You can also use email marketing software to tell you how many people opened your email, how many people read it, and how many people clicked on the link within it. All this information at your fingertips allows you to change or enhance your marketing strategy quickly in order to help improve hit rates and conversions.
All Publicity Is Good Publicity
With an abundance of social media outlets for people to rant and rave about superb or downright appalling products or services that they have purchased, it is becoming increasingly important for businesses in Cornwall and throughout the country to ensure that they are aware of this. If they are, then they can use this type of publicity to their advantage. For the most part, all publicity is good publicity. How many times have you seen an advert that was loud or annoying, or that you have changed the channel or skipped past online in order to avoid? And what was the name of that company? Exactly! Even marketing strategies that are just plain irritating get the message and brand across, and that is brand recognition at work. So do your research today and find out how to improve your marketing strategy and get your business known.