ORM or Online Reputation Management is a way to counter negative information about you or your brand.
Using Online Reputation Management to Boost Public Persona and Build Your Company’s Image
Negative publicity about your online business leaves you with two options: close shop or fight back by getting online reputation management services. Because, let’s face it, damage to one’s reputation can deliver the deathblow to a business venture.
No one is spared from the possibility of being the target of negative feedback. It can arise from a misunderstanding, differing opinions, something you did wrong, or a “below the belt” strategy from competition. The results can be disastrous. One negative comment can drive away potential and existing customers and this can slowly but surely kill your business. To make matters worse, these cyber rumor mongering actions are often beyond the reach of the criminal justice system, emboldening the perpetrators and encouraging them to continue.
The idea of online reputation management was spawned from the growing number of user-generated content on the internet. True or false, such content significantly affected the perception of a business when it is searched for online. Those negative posts on news sites or on message boards of communities have the power to influence your search engine reputation and determine whether it will be positive or negative. Internet reputation management will help you resolve this challenge.
Online Reputation Management is the process of tracking the online status of a person, brand or company and deflecting bad publicity so that its visibility is decreased. It specializes in preventing online criticisms and restoring positive search engine reputation.
The best reputation management services maintain a continuous system of monitoring the public perception of a company, an evaluation system to determine the risk of a specific feedback, its source and scope, and a plan of action to refute or quash the comment. They employ reputation management strategies to achieve their goal. These techniques include internet marketing service and search engine optimization. Internet marketing service includes providing fresh and new content through articles, web releases and blog posts. Making new content available on the internet sends the negative publicity into the archives, making them less accessible to the users, as an example.
Search Engine Image Protection utilizes the science of SEO, technical savvy and marketing strategies to protect a brand or company name and shield it from undeserved and often false negative public information that can be found through internet search. Also known as Search Engine Reputation Management, search engine image protection (SEIP) or search engine reputation management (SERM) uses a common but effective technique of overwhelming a search engine with friendly or neutral content about a company so that the negative and derogatory listings are pushed farther down in the search engine results. It uses good interpersonal relationships with marketers to whip up campaigns so that damaging and harmful content is buried in the archives of a search engine and replaced by positive information.
Corporate Reputation Management has a wider scope of image protection. Its goal is to ensure that all its actions are favorable to its corporate reputation. The importance of a company’s good reputation can never be belittled. It can influence the sales of its products, attract investors and retain business partners, boost employee morale, sway legislators and influence its stock market rating. Firms that specialize in maintaining corporate reputation use proven and failsafe strategies combined with innovative and state of the art technologies not only to deflect negative publicity but also to influence online results so that your company is number 1 of the first page in search engine lists.
A commonly used technique that guarantees a corporation’s clean image is constant creation of quality content. This comes in the form of news items, press releases, up to date blogs and responses to comments about the company. Immediate response is particularly necessary if comments on Facebook, Twitter and other social networking sites are not favorable. Reputation management requires defending the company’s online presence from threats and looking after its interests.
More sophisticated and professional corporate image protection tools and techniques are key performance indices, competitive benchmarking, opinion polls and surveys, reputation scorecards, media content analyses, measurements and rating methodologies, stakeholder evaluations and crises research. These are all designed to support corporate reputation management, indirectly market your product and sustain the company’s profitability.
Online reputation management is a relative newcomer in the IT industry yet it has become a commodity that a company, a celebrity or a VIP must have if they aim to remain in the game. As more and more people turn to the internet for information about a product before they purchase, it is imperative that your company stay on top in surveys and is not ruined by bad feedback. Reputation management service gives you the assurance that the profitability and ultimately the existence of your company is their top concern. Firms who provide reputation management services are equipped with a team of specialists who are experts in leveraging new technology to provide brand name protection.
Establishing online reputation management assures you of image and brand protection. To enable you to devote your time and energy to focus on the growth and expansion of your business, get only the best reputation management services. By hiring the top-notch players in this field, you have peace of mind knowing they are regularly monitoring all negative mentions, comments and feedback about your company and taking immediate action to neutralize them. With consistently positive reputation management results, you know you already have an edge over your competition.